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The Blue Way, How to profit by Investing in a better world

jstack6's picture
Submitted by jstack6 on Sat, 10/27/2007 - 22:10.
Author:

Daniel de Faro Adamson and Joe Andrew

Rating:

8

Synopsis:

This book tell how companies that are Environmental and emplyee foucused have better returns than other companies. It lists a few companies and tells if they are Blue (Emplyee Environmental) or Red just out for a quick buck at any expense.

It changes in later chapters to be much more politically written with blue companies being pro democratic party and Red being repulican contributors. There is a lot of big money from companies like Haliburton and Wal Mart going to republicans.

The part I like in this book is about how a few companies really treat and repsect their employees. They will even forgo profit to offer better pay and bebefits. One company that does this is Starbucks coffee. I never knew that part of the company. I never go there and don't even drink coffee.

A very good book to read and learn from. It gave a side of business that I never noticed or knew before. It will help with who I invest in ! 

Table of contents:

This has 10 chapters in a part one Chapters 1-5 and Part Two chapters 6-10 

Part One: The Blue Sector

1-The Great Illusion

2-Seeing Red

3-Being Blue puts companies in the black

4- The Principals of Progressive Leadership I

5- The Principals of Progressive Leadership II

 

Part Two: The Blue Manifesto

6- Buying Blue

7-Panting Wall Street Blue

8- The Blue Print

9- The Progressive Ecosystem

10-Blue America

Review:

a very interesting book to help us see how big companies work. After hearing about some of the benefits I'd love to work for a blue company that values emplyees and does amazing things for them, all the time.

I think it's a must read to see another side of companies and politics.

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