Home » Forums » General Discussions » Spam-Carbon Footprint

Is the Can-Spam Act is working?

mackeonis

From the state of my email inbox I would say that the Can-Spam Act is not
working. 90% of the 100 or so spam that I receive a day have fake 'unsubscribe'
buttons on them.

I can tell this by the way that email to the links are returned by my email
client as undeliverable.

Am I the only person who sees this as environmental pollution?

I am on a 'Email Marketing' panel at Online Market World in San Francisco on
October 4, and would welcome a discussion on this forum to be able to truly
reflect consumer views in my comments to a room of top marketing
professionals

And,if anyone has a few spare minutes, they could take a 30-question survey
on spam at http://surveys.supersurvey.com/survey-bin/surveys/s29639.pl

 

‹ Green IT?

Submitted by mackeonis on Wed, 09/19/2007 - 13:44.

allyourgreen
allyourgreen's picture
Re: Is the Can-Spam Act is working?

I'm not really under the impression that most of these operations are in the US, so US laws aren't really going to impact them anyway. Then what's the solution, regulation of incoming internet traffic? I sure hope not.

Actually, I think the best solution is already in action. Good spam filtering. For example, I use Gmail when ever I can, and Thunderbird when ever I'm limited to a client-side app. Both have brilliant spam filtering. Some gets through, sure, but most doesn't.

And what happens when most spam doesn't get viewed? It loses value to it's originator. You see the same thing happen with particular flavors of spam as the public gradually realizes what they're looking at. The only way to definitively get rid of spam is to decrease the number of people opening and reading it. If you don't read it, you can't give them your money, and they dry up.

 

--

Roy

Owner, All Your Green LLC

www.allyourgreen.com


Mon, 01/28/2008 - 21:51

ctyankee
Re: Is the Can-Spam Act is working?

In a word, "No."  It does not work, all it's done is make the spammers smarter, and the spam more devious.

There are some legit advertisers that will unsubscribe an unwilling recipeint, but that's because the cost of e-mail is a part of their legit operating expenses.

 A SPAMMER,  has no legit operating expenses except the spam, and he only needs a few suckers to pay his bills.  The rest is ill-gotten-gains.  The problem is it's like shoveling against the tide.  The spammers make $$$, and they pay the ISP's for bandwidth, so there's no incentive to shut it down.  In fact the ISP's would prefer to have is uniformly distributed around the clock, then they could increase their total receipts by increasing the total GBits/day.


Fri, 12/07/2007 - 16:16

Kona
Re: Is the Can-Spam Act is working?

I'm curious to learn  more about the environmental impact of this topc - Peter, can you please elaborate?

Thanks,

Kona


Thu, 10/11/2007 - 13:00