I was pleasantly surprised to see a homemade sign, at the Border’s bookstore in Palo Alto, CA that said, “ It’s Easy Bein’ Green! Consider the environment before asking for a bag with your purchase.” I wondered a few things: How did that sign make it to the checkout counter? And, did it work?

I learned that the sign was the great idea of a part-time worker who just thought it was important. No corporate manifesto, just one employee making a difference. After watching people, for about 15 minutes, make their purchases, NO ONE asked for a bag --the sign clearly works! Gradual green at work. Little by little…